2020 is ending, but we are still amidst pandemic, but there are hopes of digital marketing in the new year, specifically social media in 2021.
Social media marketing seems to have a new set of potential in the new year with the users being habituated with spending increased time online while hopping from one social media to others.
It is that time of year when all your social media department or digital marketing agency will devise & share the social media marketing strategy for 2021. So the below we have mentioned the important points to consider for social media in 2021:
The importance of engaging with followers is widespread, but now brands need to start having a conversation with them. Brands (who are artificial people) need to come across in a more humanizing way.
This lasting partnership with the followers can turn the potential consumers into the lead, eventually into sales. Today consumers are also deciding to shop with brands that stand on high moral values to make a difference by contributing to social welfare.
Social Media Shopping Portals
Yes, social media platforms have started providing shopping platform services too. Now brands can turn their Instagram & Facebook accounts into online shopping portals.
Social media in 2021 can be an advanced version of e-commerce which will be a treat of users as well as brands. This means social media marketers play an increased emphasis on harnessing the persuasion power of a salesperson.
The post can direct the user to the brand profile, which will have the shopping options. Now when Messenger & Instagram DM have been merged, they are providing more mileage to social media shopping options.
Social media in 2021 has prepared for many big changes, and one of them is SEO. As we read above that social media platforms are turning into shopping portals, won't they need to be more search-friendly.
In November 2020, Instagram made an official announcement that it will become a more search-friendly app in the future, and digital marketers around the world have started planning for it.
Now the skills of social media marketing and search engine marketing services will have to collaborate for performing Social Media SEO; as this will include the profiles and content as well.
Instagram Reels
Instagram Reels was introduced to the world when some countries were recovering from/celebrating the ban of Tik Tok.
Social media in 2021 will lay an increased emphasis on Instagram Reels, as it will be part of Social Media SEO, social media content, and may get integrated with social media paid marketing in the future too.
On the other hand, being a new feature, Instagram Reels can provide you with visibility that you can't even imagine.
Broader Consumer Segments
It's not like that everyone is available on social media, but pandemic made it possible to be more closer to making this statement. Many new users have signed in for being on social media, and this has only created more sales opportunities for the brand.
Apart from this, many new segments of society like form rural areas or older adults have also signed up.
Now with people preferring to stay indoors and ordering online, social media for 2021 can be about broadening the reach of the brand to the new segments of society.
Promoting UGC
UGC or user-generated content is like word of mouth on social media. When brands package the products/services attractively or provide a lasting experience, consumers post about it on social media with images and videos.
This is a highly cost-effective social media marketing option for brands. So when brands share/promote it, consumers only feel more motivated to share more about it.
Other than that, this type of content is authentic and affects a viewer most appealingly. This can be done by Hashtags, Challenges, Campaigns, and Movements where consumers can collectively feel connected with other users & the brand.
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