In recent times, you must have observed digital marketers emphasizing on 'Growth Hacking Through Digital Marketing' It's true today by calculative and effective measures you can turn around your business by using simple growth hacking tips.
Growth Hacking, as a notion, gained popularity around two to three years back. It started for startups (no pun intended), slowly the corporates acknowledge it's effectiveness and the results it provides compared to the invested.
Growth hacking is finding creative, innovative, and low-cost ways for ensuring a significant increase in revenue, market dominance, and business expansion.
In the modern business world, when internet use is rising, and people are more on-screen than ever, shouldn't growth hacking inspire digital marketing. Mentioned below are the few points of growth hacking that you can add to your digital marketing plan for better results.
Blog, Blog And Keep Blogging
This point is as simple as it can get. Potential consumers can't find you if they don't know about you, and how will they know about you?
The best way to get noticed is to appear with an answer when they search for something on Google. This is only possible because of blogs. Hire a professional or a team, but make sure that your blog contains the necessary keywords, content, and answer the question potential consumers might be looking for.
When you provide content (answers) regularly, you are sure to get noticed so show consistency, put in extra effort in this growth hack tip.
Be Your Own Promoter
You must always keep on promoting yourself, and this can be done quickly through guest posting, approaching for backlinks, and cross-platform content exchange.
The growth hack here is to be pervasive, so targeted prospects can't help it but notice you. When you are present in the communities where your potential clients/consumers are also there, won't promote yourself a bit.
Today, promotion doesn't mean just pitching your products; it means sharing your experience, knowledge, and learnings with the community.
Hire/Outsource
There are many professionals to advance your digital marketing game. So the growth hack here is to hire an in-house digital marketer or a team or outsource your digital marketing by hiring an agency for the same.
The option of an agency is decentralizing as well as cost-effective, and that's on you to decide. Professionals set objectives, create a path to realize them and provide results.
The growth hack here is to join hands with professionals, agencies, or freelancers who can take care of your digital marketing better than anyone.
Build Your Community
This is the growth hack that's easy to master, let your customers build your brand. The social community is an easy way through which the engagement on your social media profiles can be increased and sustained.
Show your audience that you understand them by providing the content and information they are looking for. A satisfied or a happy user from your account will refer to it more, thus increasing your community.
Keep your community engaged with offers, contests, challenges, and more.
Build A Stock Of Emails
Email Marketing is the ultimate weapon for growth hack. Currently is one of the fastest-growing marketing channels as it can substitute traditional direct selling methods amidst the pandemic. With the ROI that email marketing has gained, it's relatively inexpensive and straightforward.
Get your team, agency, or freelancer, to build a stock of emails and give the green signal to send them consistently. For this, it will even take some research to understand what consumers require and expect to receive in their mails.
But again, do make sure that once in a while you experiment a bit.
Glimpse of EmpowerD
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